Observers of TV advertisements have marked a significant rise in the
revenue generated from TV advertisements in the first half of 2015.
Despite a growing rise of Internet and an increasing investment in
mobile ads by the marketing strategists, TV advertisements still remain
the most potent form of advertisement. It is postulated that in the
coming times, TV ads will still see a steep rise in their number as well
as the revenue they bring on the products being advertised.
Avinash Pandey, with a long marketing experience in the TV industry through Star News and ABP News, says that advertisers still have faith in TV as a potent medium of creating an impact on the viewers. This is because the new media such as the Internet and mobile advertising have not yet reached all corners of India. In contrast, TV has a pan-Indian reach and its viewers continue to grow in number. As compared to the previous generation that used to have one TV in a family, today it’s not unusual to have 2-3 TVs in a single family. Thus, even in a family each member has the option to watch a different programme. Considering there are thousands being broadcast on hundreds of channels in India and 24 x 7 news channels constantly running, there is immense scope of TV advertisements growing several folds in broadcast time as well as the revenue they generate for the advertiser.
There is a sector of TV advertisements that is often overlooked. This is the political advertisements sector. The recently concluded Bihar election saw the all pervasive TV advertisements being exploited by the various political parties to their full potential. There are several elections coming in near future, including those in Assam and UP. Political events form a major venue for the TV to get landslide increase in revenue through the political advertisements. The various TV News Channels have a special stake in this sector, as the performance, interviews, press conferences and branding of various parties and their leaders are closely related to the TV News programmes, panel discussions and other news-related programmes being presented on TV.
Avinash Pandey the COO of ABP News says, “This is an immense opportunity for the TV News Channels to garner revenue through political advertisements in the coming months. Apart from this, other events related to popular programmes also present a great opportunity for the TV advertisements to grow in number as well as in revenue.” With the TV advertisements slated to grow in number and revenue, the TV as a potent force for the marketers remains a reality despite the growth of Internet and mobile and table industry.
Avinash Pandey, with a long marketing experience in the TV industry through Star News and ABP News, says that advertisers still have faith in TV as a potent medium of creating an impact on the viewers. This is because the new media such as the Internet and mobile advertising have not yet reached all corners of India. In contrast, TV has a pan-Indian reach and its viewers continue to grow in number. As compared to the previous generation that used to have one TV in a family, today it’s not unusual to have 2-3 TVs in a single family. Thus, even in a family each member has the option to watch a different programme. Considering there are thousands being broadcast on hundreds of channels in India and 24 x 7 news channels constantly running, there is immense scope of TV advertisements growing several folds in broadcast time as well as the revenue they generate for the advertiser.
There is a sector of TV advertisements that is often overlooked. This is the political advertisements sector. The recently concluded Bihar election saw the all pervasive TV advertisements being exploited by the various political parties to their full potential. There are several elections coming in near future, including those in Assam and UP. Political events form a major venue for the TV to get landslide increase in revenue through the political advertisements. The various TV News Channels have a special stake in this sector, as the performance, interviews, press conferences and branding of various parties and their leaders are closely related to the TV News programmes, panel discussions and other news-related programmes being presented on TV.
Avinash Pandey the COO of ABP News says, “This is an immense opportunity for the TV News Channels to garner revenue through political advertisements in the coming months. Apart from this, other events related to popular programmes also present a great opportunity for the TV advertisements to grow in number as well as in revenue.” With the TV advertisements slated to grow in number and revenue, the TV as a potent force for the marketers remains a reality despite the growth of Internet and mobile and table industry.
