A brand manager of a TV channel has to walk a tight rope. Because in today’s world, a TV channels compete not only with the print media and other TV Channels, but also with the New Media i.e., the internet. It is difficult to catch the viewers’ attention for along time. Avinash Pandey from ABP Star News, who has been involved with marketing and management of this channel and also Star News in the past, gives some advises to the brand managers of TV Channels.
First,a TV Channel has to create a strong online presence. Says Avinash Pandey, ABP News has a strong following not only because of its TV coverage, but also because of its strong online presence. Same is true of Star News, with which Avinash Pandey was associated before he began his work with ABP News. TV Channels should have webpages,Facebook and Twitter profiles where they post regularly and build a consistent following. Apart from this, they should have YouTube profiles and web-streaming sites where audience can live stream their programmes.
The second rule is to get information about how the viewers feel about their coverage. Apart from getting a regular market survey personnel,it’s a good idea to follow comments on Facebook and see what the followers are saying about their programmes. Especially, post articles with links on Facebook, asking viewers questions and asking them to give their opinion. This is a very good index of how the viewers are receiving the programmes of the channel, according to ABP COO Avinash Pandey .
A third rule is to develop a distinct characteristic of your TV channel. What are your strongest areas – news reporting, panel hosting about current affairs, cinema, TV serials, sports, or what else? In what way do you like to present your programmes? How is it different from similar programmes on other TV Channels? Why would people remember and come back to your programme? It is important to ask yourself these questions, says Avinash Pandey, who has handled Star News and ABP News for a long time. Your viewer will watch your programmes and will follow them regularly if they remember it consistently for some of its distinct characteristic, which is different from other TV Channel. Avinash Pandey considers it a strong characteristic of a TV Channel brand manager.
Again,as in the case of any other branding work, so too in the case of TV Channel branding, Avinash Pandey recommends consistency in your branding characteristics. Wavering and continuously changing branding strategy throws off the viewers and they lose interest. Once they get used to a particular style, let them watch the same style daily. This creates a strong imprint on their minds, according to Avinash Pandey .His views are based on his experience from ABP News and Star News.
Social Media Profiles can be reached at
Twitter: https://twitter.com/panavi
Linkedin: https://in.linkedin.com/in/avinashpandey1
Pinterest: https://www.pinterest.com/avinashABPCOO/
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First,a TV Channel has to create a strong online presence. Says Avinash Pandey, ABP News has a strong following not only because of its TV coverage, but also because of its strong online presence. Same is true of Star News, with which Avinash Pandey was associated before he began his work with ABP News. TV Channels should have webpages,Facebook and Twitter profiles where they post regularly and build a consistent following. Apart from this, they should have YouTube profiles and web-streaming sites where audience can live stream their programmes.
The second rule is to get information about how the viewers feel about their coverage. Apart from getting a regular market survey personnel,it’s a good idea to follow comments on Facebook and see what the followers are saying about their programmes. Especially, post articles with links on Facebook, asking viewers questions and asking them to give their opinion. This is a very good index of how the viewers are receiving the programmes of the channel, according to ABP COO Avinash Pandey .
A third rule is to develop a distinct characteristic of your TV channel. What are your strongest areas – news reporting, panel hosting about current affairs, cinema, TV serials, sports, or what else? In what way do you like to present your programmes? How is it different from similar programmes on other TV Channels? Why would people remember and come back to your programme? It is important to ask yourself these questions, says Avinash Pandey, who has handled Star News and ABP News for a long time. Your viewer will watch your programmes and will follow them regularly if they remember it consistently for some of its distinct characteristic, which is different from other TV Channel. Avinash Pandey considers it a strong characteristic of a TV Channel brand manager.
Again,as in the case of any other branding work, so too in the case of TV Channel branding, Avinash Pandey recommends consistency in your branding characteristics. Wavering and continuously changing branding strategy throws off the viewers and they lose interest. Once they get used to a particular style, let them watch the same style daily. This creates a strong imprint on their minds, according to Avinash Pandey .His views are based on his experience from ABP News and Star News.
Social Media Profiles can be reached at
Twitter: https://twitter.com/panavi
Linkedin: https://in.linkedin.com/in/avinashpandey1
Pinterest: https://www.pinterest.com/avinashABPCOO/
Vimeo: https://vimeo.com/avinashpandeycooabpnews
Read More Blogs:
- http://pandeyavi.blogspot.in/
- http://pandeyavinash.blogspot.in/
- http://avinashpandeystarnews.blogspot.in/
- http://goarticles.com/article/Avinash-Pandey-joins-MCCS/5229441/
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